Tommy Hilfiger U.S.A., Inc.: American Tartans campaign
Anita CoryellOVERVIEW
In September 1997 Toth Design and Advertising introduced a Tommy Hilfiger U.S.A., Inc. ad campaign for men's tartan-style polo shirts. The polos were usual enough, typical plaids in green, reds, blues, and blacks. The men in the ads, however, were all wearing skirts, Scottish kilts to be exact, and frolicking about like schoolboys, kicking up their feet and having a glorious time. The images expressed in the "American Tartans" campaign were typical for Tommy, a men's, women's, and children's clothing and accessory business that was founded in 1984 by Tommy...