Campaign details
Brand: TokopediaLead Agency: Tokopedia In Association With Affle's RevX Programmatic PlatformRegion: APAC
Strategy
Objective
Problem Statement: E-commerce is exploding in Indonesia, with over 100 million online shoppers. Users are looking for a reliable online platform that can offer them a large selection of quality products with a reliable service, personalized recommendations, and special deals. Tokopedia fulfills all these criteria but needed to communicate them better to attract and inspire a growing user base.
Context: Tokopedia is Indonesia's largest online marketplace and a digital pioneer with a mission to democratize commerce through technology. With...