Together we build the future: Getting intimate with consumers via online communities

Tom De Ruyck, Niels Schillewaert and Jo Caudron

The articles discusses how research can use Web 2.0 and online communities. Benefits include convenient and efficient way to engage with consumers, honest response are gathered and deep findings are generated.

Together we build the future: Getting intimate with consumers via online communities

Tom De RuyckInSites Consulting, Belgium

Niels SchillewaertVlerick Leuven Gent Management School and InSites Consulting, Belgium

Jo Caudron One Agency, Belgium

INTRODUCTION...

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