Case details
Brand: ETS ChinaBrand owner: ETS ChinaMain agency: Blue Cursor Digital Marketing AgencyMain agency holding group: Blue Focus GroupMarket launch: Mainland ChinaIndustry: Education/AssessmentMedia Channels: Celebrity/Celebrity Spokesperson, Key Opinion Leader KOL, Website/Micro Website, H5, Online Display Advertising, Online Video Advertising, Video/Micro Movie, Live Broadcast, Social Media, User Native Content (UGC)Budget: 3-4 million
Case Summary
Since entering China in 1981, TOEFL has accompanied Chinese students for 40 years. On the occasion of the 40th anniversary, TOEFL hopes to convey the brand proposition of "holding up...