Tochka Bank: All at once

Tochka, a national Russian bank for entrepreneurs, created a music video to promote its services in Russia.

Banks
Russian Federation
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder

Campaign details

Brand: Tochka BankBrand owner: Qiwi BankEntrant company: Voskhod, EkaterinburgMarket: Russian FederationSector: BanksMedia channels: Online video, Public relations, Social mediaBudget: 500k - 1 million

Campaign videos

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