Tobacco Free Florida: CRM

Anti-smoking programme Tobacco Free Florida (TFF) created an email- and SMS-based tool to encourage opt-in and support DIY quitters in the US.

Campaign details

Brand: Tobacco Free Florida Brand owner: Tobacco Free Florida Entrant company: alma DDBIdea creation: alma DDB Market: United States Sector: Non-profit, public sector & educationMedia channels: Email marketing, Websites & microsites Budget: No budget

Executive summary

How do you help people who sincerely want to quit smoking but are reluctant to use involved counseling or programs? You create a tool that lends them the support they need in a private, low-key medium: CRM.

Through the CRM Quit Buddy program (and with no paid media...

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