| Agency: AMV.BBDO, Bartle Bogle Hegarty and Euro RSCG London | Authors: Frank Reitgassl, Anna Marie Kilpatrick, Annabelle Watson, Clare Hutchinson, Jane Dorsett and Kate Waters |
Tobacco Control - WARNING: advertising can seriously improve your health: how the integration of advertisers made advertising more powerful than word of mouth
This paper shows how the Government, via a coalition of related brands (NHS, Cancer Research UK and British Heart Foundation), has successfully waged a war on tobacco.
