To pass or to pass it on: that is the viral question

It’s hard to resist an offer to get something for nothing, even if our better judgment suggests “you get what you pay for.” Could it be the irresistible appeal of a free lunch, combined with envy at t...

To Pass Or To Pass It On: That Is The Viral Question

Nigel Hollis

Viral marketing seems to offer advertisers a way to reach their target consumers for little or no cost. Advertisers need only produce a clever ad, invest a small amount in seeding it, and...

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