To have and have not: deprivation and the rational-emotional bridge

This paper draws from a major research initiative undertaken by Nickelodeon's Brand & Consumer Insights Group in 2006.

To have and have not: deprivation and the rational-emotional bridge

Marsha E. WilliamsHarvest Research Group, United States

J. Alison BryantNickelodeon, United States

INTRODUCTION

Technology has had a tremendous impact on the lives of kids and families over...

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