To have and have not: deprivation and the rational-emotional bridge

This paper draws from a major research initiative undertaken by Nickelodeon's Brand & Consumer Insights Group in 2006.

To have and have not: deprivation and the rational-emotional bridge

Marsha E. WilliamsHarvest Research Group, United States

J. Alison BryantNickelodeon, United States


Technology has had a tremendous impact on the lives of kids and families over the past ten years. One need not be a skilled researcher to observe the growing prevalence of portable wireless devices such as mobile phones, gaming systems, and Mp3 players among even the youngest children in their daily activities. Whether in-home or on the go, technological advances have dramatically influenced individuals' methods of interacting with each other, access to information, and entertainment...

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