To grow, take a leap of imagination, not a leap of faith
David Meer and Richard Steele
Great growth ideas require a leap of imagination. Consider the iPod: contrary to popular belief, it was not the first MP3 player on the market. Its genius lay in three elements: a design that uniquely met a need customers didn't even know they had; a 'growth platform' based on both superior technology and a business model that benefited record companies as well as Apple; and a memorable, well-executed marketing campaign.
Great growth ideas also require the courage to make a big...