Tmall: Gen Z project

Tmall, an online retail website, launched a campaign in China to reconnect with Gen Z.

Campaign details

Brand: TmallBrand owner: Alibaba GroupEntrant company: BBDO China, ShanghaiMarket: ChinaSector: Online retailMedia channels: Mobile & apps, Online video, Social media, Virtual & augmented reality, Websites & microsites,Budget:Up...

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