Tmall: Gen Z project Tmall, an online retail website, launched a campaign in China to reconnect with Gen Z. Online retail Greater China Ladder and tools 1 - Influential Idea Campaign detailsBrand: TmallBrand owner: Alibaba GroupEntrant company: BBDO China, ShanghaiMarket: ChinaSector: Online retailMedia channels: Mobile & apps, Online video, Social media, Virtual & augmented reality, Websites & microsites,Budget:Up...