TiVo Inc.: Tivo, Tv Your Way campaign

Ed Dinger

A year after introducing its digital video recorder (DVR), which was able to record and store television programs on a hard drive, TiVo Inc.

TiVo Inc.: Tivo, Tv Your Way campaign

Ed Dinger

OVERVIEW

A year after introducing its digital video recorder (DVR), which was able to record and store television programs on a hard drive, TiVo Inc. hired Goodby, Silverstein & Partners, an advertising...

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