Tinkies: Facebook Flavoured Tinkies

Tinkies, a baked treats brand, launched a global campaign to launch a new product variant/flavour, grow the number of consumers buying and eating Tinkies and drive category trends.

Campaign details

Brand: TinkiesLead Agency: HellosquareRegion: EMEA

Strategy

Objective

Tinkies- A category leading, nostalgic cake treat.

The Baked Treats Category is driven by indulgence, flavours, textures and formats. (Mintel 2017) Put simply, product innovation....