Time Warner, Inc.: The World's Most Interesting Magazine campaign

Chris Amorosino

In the early 1990s media watchers predicted the death of the weekly news magazines, yet Time magazine seemed as strong or stronger than ever in 1997.

Time Warner, Inc.: The World's Most Interesting Magazine campaign

Chris Amorosino

OVERVIEW

In the early 1990s media watchers predicted the death of the weekly news magazines, yet Time magazine seemed as strong or stronger than ever in 1997. To succeed in changing times, the magazine adapted by emphasizing the depth, interest, and insight it brought to a wide span of subjects.

Introduced in 1996, Time's "The World's Most Interesting Magazine" campaign grew to include more than 50 color print ads. The series, from the advertising agency Fallon McElligott, featured large, compelling photographs with...

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