Tim Tam
Agency: The Bates Palace
Arnotts is an Australian based biscuit and cracker manufacturer with operations in New Zealand. Prior to 1997 the companys single-minded focus had been on supporting the Arnotts umbrella brand. The decision was then taken to support individual brands within the Arnotts portfolio.
Arnotts Tim Tam had been in the New Zealand market since 1983 but with no stand-alone advertising it had a weak brand presence. By the way of contrast in Australia it already enjoyed legendary...