Campaign details
Brand: TIMBrand owner: Telecom ItaliaLead agency: BETC HavasContributing agency: Nomads'Country: BrazilIndustries: Telephone & internet servicesMedia channels: Content marketing, Integrated, Livestreaming, Online display, Online video, Point-of-purchase, in-store, Product placement, Sales promotion, Search marketing, Social media, Video on demand, Websites & microsites, Word of mouth, influencersBudget: 3 - 5 million
Executive summary
It is well known that that Black Friday is the perfect opportunity for a smartphone upgrade, so people are actively looking for a better phone attached to a mobile plan.
Recognized by its...