Tim Hortons: Timbiebs

Tim Hortons, a restaurant chain, collaborated with Justin Bieber to launch a fully integrated campaign in English and French to revitalise the brand and reconnect with the younger audience.

Background

Founded over 58 years ago, Tims is Canada's most iconic brand. With over 4200 restaurants, we are a national institution and a part of Canadians' daily rituals. Despite being the symbol of Canada, the brand has been losing touch with younger...

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