Tim Hortons Camp Foundation: Camp Day

Tim Hortons Foundation Camps, the non-profit foundation, raised funds for its summer camps in Canada by overachieving on the annual Camp Day fundraising drive.

Campaign details

Brand: Tim Hortons Camp FoundationBrand owner: Restaurant Brands InternationalEntrant company: Zulu Alpha Kilo, TorontoMarket: CanadaSector: Charities & voluntary organisations, Restaurants & takeawaysMedia channels: Outdoor, out-of-home, Radio & audio, TelevisionBudget: 3 - 5 million

Executive summary

Tim Hortons Foundation Camps, the non-profit foundation overseen by Canada's iconic coffee shop, is dedicated to helping at-risk youth develop life skills that help break the cycle of poverty. Every summer thousands of kids benefit from the life-changing impact of the camp experience.

The camps are costly to run. The...

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