TikTok: SerunyaDiTikTok

TikTok, a short-video sharing platform, launched a campaign in Indonesia to create brand fame, improve desired brand image attributes, and achieve a sales spike.

Campaign details

Brand: TikTokAgency: M&C Saatchi IndonesiaRegion: APAC

Strategy

Objective

TikTok is a short-video sharing platform owned by the Chinese company Bytedance. The platform's entertaining content – especially lipsync and dance videos, have...

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