TikTok global ad revenue to reach $13.2bn in 2023

After triple-digit ad revenue growth in 2021 and 2022, TikTok will grow slower next year.

Even a juggernaut like TikTok is finding its progress hampered by an industry-wide slowdown in digital advertising investment.

Last month, the Financial Times reportedthat TikTok has “slashed” its worldwide revenue targets for 2022 by “at least $2bn”, as...

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