Tiger Brands: Reputation in the can

Tiger Brands, the food producer, boosted brand trust by undertaking a voluntary nationwide recall in South Africa.

Tiger Brands boosts brand trust by undertaking voluntary nationwide recall

As the largest food producer in South Africa, and on the continent, Tiger Brands plays a critical role in addressing the nutritional needs of the continent's people. Its purpose is to nourish and nurture more life, every day. This means living up to higher standards in how the company produces food and in the assurance that it provides quality food for consumers.

Tiger Brands identified an issue where a small number of KOO and Hugo's cans used as packaging between 1 May 2019 and 5 May 2021 may have had...

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