Ties that bind

The U.S. market is becoming increasingly multicultural, and as affluence grows among minority groups, more and more companies are interested in building their market share among these communities.

Ties that bind

Lynn Russo Whylly

A recent study by Diversity Affluence, a marketing and business development consultancy in Hamburg, N.J., found that affluent ethnic consumers wield $110 million in purchasing power. As a greater number of minorities become...

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