Tide: #LaundryNight

Tide, a brand of laundry detergent, turned Sunday night into Laundry Night with its month-long campaign in the USA.

Campaign details

Brand: TideBrand owner: Procter & GambleAgency: Saatchi & Saatchi New YorkMarket: North America

Executive summary

In the 2019 NFL season, Tide became the most talked about brand by getting the NFL and NBC to start a debate about which...