Tide: Designing the first laundry detergent for space

Tide, a laundry detergent brand, positioned itself as a category leader in innovation and sustainability by partnering with NASA.

Situation Analysis

Serving about 47 million households in the US and Canada gives Tide® the unique opportunity to inspire behavior change and drive positive impact on the environment. As such, Tide signed a Space Act Agreement with NASA in August 2020...