Three-screen circus: redefining Asian TV viewing in a digital world
Malcolm Spry
A few years ago, life was relatively easy for a television audience measurement company. Viewing essentially took place in the home. There were only a few free-to-air channels to measure in any particular market and the signal was analogue. The meter technology required to record in-home viewing was therefore not particularly complex or demanding.
But, as a consequence of the digital revolution, the TV environment is rapidly changing and we now need to redefine the entire concept of television. The challenge for audience measurement companies lies in staying...