Three questions to ask before investing in 2023 Super Bowl Ads

Examines whether investing in pricey Super Bowl ads pays off, and how best to exploit the investment.

The Super Bowl may have been played several months ago, but the record-setting price of the 2022 Super Bowl ads (up to $7 million for 30 seconds) continues to puzzle experts and amateurs. The price of Super Bowl ads has risen year after year, even before...