Three global trends in effectiveness David Tiltman and Chiara Manco This WARC session at EffWorks analyses winners of the 2021 WARC Awards for Effectiveness to explore trends in effective communications. Creativity & effectiveness Long-term vs short-term effectiveness Global Presented by:David Tiltman (VP content, WARC)Chiara Manco (Commissioning Editor, Case Studies, WARC)Related contentWARC Awards for EffectivenessA masterclass in creative effectiveness...