- The ad industry is operating against a macroeconomic backdrop that has more in common with post-war recessions than those experienced in more recent decades, with unemployment low and inflation high.
- The report estimates a global ad growth rate of 6.5% for 2022, and, when the poor performance of the Chinese economy is excluded, this is broadly in line with expectations.
- Breaking down the performance of key ad markets, GroupM expects to see the continued growth of digital channels, partly driven by retail media....
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