This shipment is rubbish

龙杰琦

In 2019 alone, 40 million tourists visited Tibet, leaving behind about 360 million garbage bottles. Manual cleaning cost a lot of manpower and material resources. The Beautiful Convention Civilized Tourism calls on people who have traveled to Tibet to leave garbage bottles, as well as those who yearn to travel to Tibet, to participate in the whole people and get the opportunity to participate in the environmental protection of Tibet.

Case details

Brand: Beautiful Convention Civilization Tourism

Brand owner: Beautiful Convention and Civilized Tourism

Main agency: TOPic & Loong

Main agency holding group: TOPic

Market launch: Mainland China

Industry: Public Welfare

Media Channels: Outdoor Billboards, Sponsorships (Events), H5, Social Media, Live Streaming, Events, Events & Experiences

Budget: 2-3 million

Case Summary

Create a very "rubbish" live broadcast with goods, only 0.5 yuan, take away a Tibetan specialty.

The most popular specialty in Tibet now is the garbage bottles thrown away by tourists along the G318 highway. In 2019 alone, there...

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