The web of insights: the art and practice of webnography

Anjali Puri

The focus of online research has hitherto been largely on using the internet as a tool to reach potential respondents efficiently.
  

The web of insights: the art and practice of webnography

Anjali PuriACNielsen India

There is no denying the radical transformation the World Wide Web has brought about in this generation. On one level it is a new, more efficient way of communicating,...

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