The way we live now (Daily Life in the 21st century)

This paper will demonstrate how the survey is already impacting on BBC strategy across a wide range of areas, showing the potential of time use data to shape and optimise business efficiency.

The way we live now (Daily Life in the 21st century)

James Holden BBC Graeme Griffiths TNS

INTRODUCTION

The BBC Daily Life study has been carried out every 5-10 years since the 1930's. The objective has always been to understand the UKpublic's time and media...