The way we live now (Daily Life in the 21st century)
James Holden BBC Graeme Griffiths TNS
INTRODUCTION
The BBC Daily Life study has
been carried out every 5-10 years since the 1930's. The
objective has always been to understand
the
The way we live now (Daily Life in the 21st century)
This paper will demonstrate how the survey is already impacting on BBC strategy across a wide range of areas, showing the potential of time use data to shape and optimise business efficiency.
