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The WARC Guide to customer journeys in an omnichannel world

A summary of new thinking and best practice on customer journeys in an omnichannel world.
  • Brand equity & strength
  • Brand identity & image
  • Path to purchase models
  • Purchase behaviour
  • Data management
  • Data-driven marketing
  • Digital transformation
  • E-commerce & mobile retail
  • Evolution of retail
  • Omnichannel retail
  • Brand management
  • Customer experience
  • Context & position of advertising
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