- Walmart reported Q3 e-commerce growth of 16% (vs Q3 2021), fueled in part by a combination of preholiday shopping and consumer response to economic uncertainty.
- In September, the retailer announced an enhanced omnichannel shopping experience to attract customers during the holiday season.
- Walmart has removed some requirements for advertising against search keywords, while making sure ads that did surface were relevant to the products consumers were searching for.
- Walmart has adopted a second-price auction in which an advertiser bids the maximum amount they're willing to pay, but the winning bidder only pays the price of the second-highest bidder....
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.