The WARC Digital Commerce Index Report on AMAZON.COM Q4-2022

Provides marketers with a closer look at how Amazon is evolving its business as well as the challenges and opportunities it offers brand marketers, along with some key takeaways to help marketers turn data and KPIs into actionable insights.
  • As inflationary pressures and fears of a global recession constrain household spending, Amazon reported its first fullyear net loss since 2014 (-$2.7 billion), a sharp decline in its international business and contracting online sales in its allimportant holiday quarter for 2022.
  • Amazon said it would be pausing its Fresh grocery store expansion until it can work out a differentiated value proposition and balance that with economic viability.
  • Q4 net sales were up 9% to $149.2 billion, above Amazon’s own guidance of an increase of between 2% and 8%, and CFO Brian Olsavsky said on the Q4 earnings call to financial...

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