The wanted ads

Keith Donaldson, head of research and insight at the Newspaper Society, describes the findings of a large research study undertaken in autumn/winter 2005, to determine the role of regional newspaper advertising in people's lives.

The wanted ads

Keith Donaldson

The newspaper society's ongoing dialogue with advertisers and agencies recognises a clear need to identify the position that local newspapers occupy within the evolving media landscape. The regional press has never before...