The values advantage - measuring corporate values to advance business success

This paper deals with a highly pertinent and relevant issue in modern life: that of understanding values and how these can have a positive effect on business strategy, in order to affect the bottom line and shareholder value and vital aspects of the way we live, as determined by government and other societal groups.

The values advantage – measuring corporate values to advance business success

Brian HallValues Technology Inc., United States.

Madeline HamillMarket Evaluer LLC, United States.

Values are attitudes that people consider more meaningful than other attitudes....