The Value of Peer Research
Jaime Rose and Anna Pierce
In this paper we argue that building sustainable connections with participants, using a ‘Fair Trade’ approach, is the cornerstone of successful research, and that this will become increasingly important in the future.
The Value of Peer Research
Jaime RoseIpsos MORI Participation Unit
Anna PierceIpsos MORI Participation Unit
THE CONTEXT
In March 2005 we came to RESEARCH to put Fair Trade Research on the agenda. With a deliberately provocative paper we hoped to challenge...
