The Value of Fame: Brand Fame: The New Currency?
Alistair Stewart, Geoffrey Beattie, Jim Hytner, Matthew Freud and Nigel Bogle
This is an edited version of a wide ranging discussion on the question of fame as the new currency which was hosted by the Marketing Society in October 2001.
The Value of
Fame
Brand Fame
The New Currency?
Alastair
Stewart,Nigel Bogle,
Bartle Bogle HegartyMatthew Freud,
Freud CommunicationsJim Hytner,
ITV
andProfessor Geoffrey Beattie,
University of Manchester
In
October 2001, the Marketing Society hosted a discussion...
