Agency: Cheetham Bell JWT | Author: Not credited |
Area Awards 2001 Bronze
The University Of Real Life
How Salford University Successfully Repositioned Itself
Summary
Prior to 2000 Salford had an image problem that seemed insurmountable. It had become miscast as a substandard choice of Uni. Undergraduate applications were down 5% YOY and there was little hope of fortunes improving
CBJWT was hired in January 2000 and immediately found a case of perception v reality. Salford was not only a far better university than its image suggested but it also had a real story to tell
Having pioneered...