The unfulfilled promise of internet research

Prior to the bursting of the Internet bubble in 2000, certain oft-quoted advocates of Internet research argued provocatively and persuasively that it would soon become the dominant methodology for market research at 'Internet speed.' At many U.S.

The Unfulfilled Promise Of Internet Research

George TerhanianHI Europe

Introduction

Prior to the bursting of the Internet bubble in 2000, certain oftquoted advocates of Internet research argued provocatively and persuasively that it would soon become...