Campaign details
Brand: Government of Dubai Media OfficeBrand owner: Government of DubaiEntrant company: TBWA\RAAD, DubaiMedia: OMD, DubaiMarket: Middle East & AfricaSector: Government, social policyMedia channels: Online video, Outdoor, out-of-home, Radio & audio, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
This case shows how The UAE Government Media Office created a simple, yet powerful initiative that sparked a movement and brought together millions of Arabs from around the world to celebrate the launch of the first Arab interplanetary mission.
- In July 2020,...