The Tippling Points: past and future trends in worldwide alcoholic drink consumption

Where will the global drinks market find future growth? This brief article, which includes charts, examines 40 years' worth of alcohol consumption data from the World Health Organisation.

The Tippling Points: past and future trends in worldwide alcoholic drink consumption

Laura James WARC

Introduction

It is almost enough to drive brand owners to drink. Since the 1960s, per capita alcohol consumption levels have been static across most of...

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