Campaign details
Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: Content marketing, Online video, Social media, Websites & microsites, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Competitions & contestsBudget: Up to 500k
Executive summary
Times Verified, a fact checking service by The Times of India that breaks the chain of fake news by leveraging technology & editorial expertise.
Market background & objectives
Background:
Social media, which connects and...