The third dimension
3D is hot. While the development of packaging used to focus primarily on graphic design, in recent years a redesign with no consideration given to structural design would be almost unthinkable...
The third dimension
Structural design (3D) is as important as graphic design in today's packaging. Lianne van den Berg-Weitzel and Gaston van de Laar, from Claessens Product Consultants, describe research to investigate the role of bottle shape in drinks marketing, illustrated by a Bols Vodka case study.
