The ten commandments for a successful merger and acquisition in marketing research
Jorge Garcia-Gonzalez
This paper reviews key issues of the industry consolidation process which has reshaped the landscape, describe the failure rates observed and state the key dimensions that should be carefully considered in order to reduce these risks.
The Ten Commandments For A Successful Merger And
Acquisition In Marketing Research
(Or how to avoid the erosion of value)
Jorge Garca-Gonzlez
JGG Consulting - International Business Consultancy
MARKET SIZE
At the time of writing
this paper the most...
