The Telegraph: Changing the prayer and praying for change

The Telegraph, an English-language daily newspaper in West Bengal, launched a campaign in India to change a prayer for sons to a prayer for children during the Durga Puja festival.

Campaign details

Brand: The TelegraphBrand owner: ABP Pvt LtdEntrant company: Wunderman Thompson , KolkataIdea creation: Wunderman Thompson , Kolkata / Abp One, KolkataMarket: AsiaSector: NewspapersMedia channels:Newspapers, Outdoor, out-of-home, Public relations,...