The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling

Alan G. Sawyer, Hayden Noel, and Chris Janiszewski

The “spacing effect” refers to the fact that longer intervals between exposures (such as successive presentations of online pop-ups) result in better learning than shorter intervals.

The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling

Alan G. Sawyer and Chris JaniszewskiUniversity of Florida

Hayden NoelUniversity of Illinois

INTRODUCTION

The effect of repetition and how to best schedule advertising...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today