The smart Car in America - a non-traditional launch for a car that is anything but ordinary

Isaac Black

The second in WARC's series of Automotive Marketing Reports looks at the preparations being made for the 2008 U.S.
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The smart Car in America

A non-traditional launch for a car that is anything but ordinary

 Isaac Black

A smart time to launchAmerica’s thirst for hulking trucks and SUV’s is fading in the wake of high gas prices, environmental concerns, and...

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