The slow development of the mobile media market
Sue Boyce
Despite high hopes for mobile television, advertising and social networking, the reality is that none of these areas are producing the types of revenues once predicted. The Mobile Market Status2008 report from Informa Telecoms and Media highlights how these areas may become sustainable businesses.
Mobile TV
To date, little money is being made from mobile TV outside Japan and South Korea and subscriber figures are relatively insignificant.
In Europe, 3 Italia is ahead of most other operators with ...