This article is part of the March 2022 WARC Spotlight US series, “For QSR brands, a menu of disruption, digital, and dazzle”. Read more
The shift towards restaurant delivery encouraged by the COVID-19 pandemic is unlikely to yield lasting behavioral change among most consumers – with the possible exception of a smaller audience who were using these services before the health crisis took hold in the US.
That was the headline finding from a working paper, entitled “Persistence of Consumer Lifestyle Choices: Evidence from Restaurant Delivery,” written by E. Shin Oblander (Columbia University) and Daniel Minh McCarthy...